About Us

Prime Retail is an independent retail property consultancy specialising in the UK market. Although we are a niche consultancy, we provide agency advice across all sub-sectors and have the knowledge, energy, commitment and contacts to handle both small and large instructions for Retailers, Institutional Landlords and Private Clients.


1 Sector

We are specialists in all aspects of retail property agency from High Street and shopping centre lettings, disposals, and acquisitions through to strategic advice.


11+ Years Trading

Established since 2012, Prime Retail boasts a superb track record, establishing itself as a leading specialist firm in the retail property sector.


1,000+ deals

Since its inception, Prime Retail has transacted in excess of 1,000 property deals.




Joel Berg


Joel has worked in the Retail Property Sector for over 18 years and has been at Prime Retail since its inception. Through his experience and relationships, Joel has built a loyal client base by providing leading, unbiased advice by demonstrating an understanding to his clients’ specific needs. He has advised on strategic acquisition roll-out programmes, disposals for both retailers and landlords, as well as lease advisory strategies for retailer store portfolios.

Richard Criss

Richard Criss


Richard brings over 30 years’ experience in the commercial property industry, having started his career at Oliver Liggins and founding major niche agencies, Capital Retail and then Prime Retail. Richard is active in both the occupational and investment markets, advising major clients such as Lidl and PureGym, whilst also working closely with private investors and developers.